Why you can't scale... (THE MIRROR PRINCIPLE)
Back in college, my Junior year at Arizona State University, I read a book called 'The Compound Effect'... And this book taught me a VERY life-changing principle that has helped me: 1. Make more money 2. Close more deals 3. ...And attract the right people (clients, team, wife ;) It was written by a man named Darren Hardy, and Darren was mentored by the late, great Jim Rohn. Jim Rohn also mentored Tony Robbins. So Darren learned a lot from Tony Robbins too... And in the book, Darren shares how learned this SAME principle from Tony, that allowed HIM to attract his DREAM wife... into his life. Here's how he did it: 1. He wrote down EXACTLY what he wanted in his ideal partner... EXACTLY how she looked... hair color, eye color, skin color, body type, and smile. EXACTLY how she acted... how she laughed, how she talked, how she treated others, etc.... And EXACTLY what she valued... family, friends, fitness, relationships, religion, personal growth, etc. In total, he wrote about 40 pages worth of notes describing his dream wife! But, he wasn't done yet... The MOST important step came next... He looked at this list of EVERYTHING he wanted in his DREAM wife... 2. Then he wrote down EVERYTHING that SHE would want in her DREAM husband. EXACTLY how HE would look... EXACTLY how HE would act... EXACTLY what HE would value... So he wrote another 40 pages on just what HE needed to be, for her!And what this did, was allow him to realize that in order to ATTRACT the wife he dreamed of marrying... He first had to BECOME the husband SHE would WANT to marry... Then, he got work... on becoming that person... And a few years later, he married her... He literally attracted her into his life, and she was exactly who he described she would be, in his 40 pages worth of notes lol. Now, what does this mean for YOU and why should you care? Well, I talk to a lot of coaches, course creators, and agency owners who all want the same thing... To SCALE... To get MORE clients...