I'm making my Skool a Cult
Aight, hear me out... Building a βcultβ following for your biz (in a non-exploitative, ethical sense) means creating a loyal, highly engaged community that supports what you're about. And I think you can really benefit from taking things away from some of the most successful cults out there. Here are five cult-like strategies you can incorporate for your Skool community / online biz: β
1. Create a Unique, Polarizing Message Define a clear, strong message that stands out and appeals to a specific group of people. It should be bold enough to be memorable and distinct from mainstream ideas, which naturally attracts followers who feel a deep resonance with it. Be authentic and emphasize the values or beliefs that define you and the change you want to see. For example, if your mission is helping men reclaim masculinity in a modern world, make that clear and unapologetic. β
2. Be A Charismatic Brand Persona Cult followings are often attracted to strong, charismatic personalities that embody the values and beliefs of the community. Make sure your personal brand aligns with your ideals in a visible way. Use storytelling to make yourself relatable and showcase your struggles, growth, and transformation. This builds trust and makes followers feel like theyβre joining a leader on a journey. β
3. Foster an Exclusive Community Create a sense of exclusivity by offering followers unique access to content, events, or insights not available to the general public. This could be a private community, exclusive Q&As, or premium content that feels special. Cultivate a language or set of symbols that the group understands, giving members a way to identify with each other. This could include inside jokes, branded terms, a hashtag, or unique rituals that bring followers closer to your mission. β
4. Encourage a Shared Identity and Mission