Can someone tell me what this is? Please Click on image to see the deposit into my account

Hi All, I finally got my free course and community finalised 🥳 I have a website that has been running for a while now but I never did much with it. I have written an article pointing people towards my course here on Skool and have been running google ads. It has greatly increased the traffic to my website and I am getting eyes on the aforementioned article. In the last 7 days I have had 21 people click on the link to my Skool community and drumroll please 🥁... ZERO conversions. I appreciate these are not grand numbers but it is highlighting that I am not doing a good enough job of convincing people to sign up to a platform they have maybe not heard of. Is there a particular video knocking about I can watch to help with this / any advice anyone can share? I get overwhelmed with all the Q&A's that come out frequently and kind of had to tune out the noise whilst I worked on just getting my course up and running. So it's likely I have missed some valuable nuggets of information.

Been chatting with @Sid Sahasrabuddhe on the dos/don'ts of using "Skool" in our community and marketing, as there are some groups using "Skool's logo, name, affiliate link" without any disclaimers. Are you using any disclaimer when referencing "Skool's logo, name or affiliate link?"

I have been diligent about being active on Skool every day. I belong to many communities. My flame 🔥 is suddenly gone. Could someone please 🙏 explain why? @Sam Ovens

When new members join communities, they have to learn the lay of the land, click around, find the things you want them to find. How have you guys reduced the friction for new members and helped them get aquainted quickly with where and how to start?