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How can I reach dance studios more effectively?
I feel so stuck with my business. I want to make the world dance and I am starting by helping dance studios to get more members. I read Hormoziโ€™s strategy on how he helped gyms to get more members and I was following it. But it doesnโ€™t seem to work. Can you help me to find out what to do next or if my business model will even work? What I do: - I am helping dance studios in german-speaking countries to get new members using Facebook ads - I run their Facebook ads, set them up, create the creatives and manage the ads every month (100% Done4You) - Customers pay a set-up fee, ads management fee, and the ad cost - Customers spend about โ‚ฌ12-15 per lead in ad spent (customer lifetime value around โ‚ฌ1.000) - Customer now needs to contact those leads to get them to come in for a free dance lesson My efforts to get customers so far: - My offer is a no-brainer because itโ€™s cost-effective for dance studios and from only 1 new customer, they have returned their investment in my service - I have cold called 150 dance studios and got 8 customers - Only 2 customers want to stay with me. - It took me 1 year to call those 150 customers - I sent 200 emails. Almost no replies - I contacted dance school associations. Most didnโ€™t come back, some said that they get so many of these offers and most of the time itโ€™s subscription trap offers The problem: - How can I reach dance studios more effectively? - I have almost no competition, but the dance studios donโ€™t seem to see the value. How can I make them signup with me? - How can I run ads to them? There are 5,000 dance studios in Germany, itโ€™s not a lot so I donโ€™t think I can target them on Facebook - Is this business model even going to work? Originally, I wanted to be an Ads Agency for dance studios, but now I need to become a sales person to get dance studios to understand the value. Is there a different business model you would suggest to me?
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New comment Jun 30
1 like โ€ข Jun 30
@Wilhelm Laubach Thanks a lot for your time and your great advice! Your last 2 sentences is exactly my long-term goal. I already have some recommendations I am using on my website and my offer. I thought I can somehow take a shorter way to win customers, guess it was worth a try ;) So I will need to step back to step forward faster. And I already found out some events for dance schools which I will attend. I need to do more research on channels for my target group like newsletters. Thank you for adding more valuable to do's to my list ๐Ÿ™
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Andrea Leick
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2points to level up
@andrea-leick-2906
www.leick-marketing.de

Active 96d ago
Joined Jun 17, 2024
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