How can I reach dance studios more effectively?
I feel so stuck with my business. I want to make the world dance and I am starting by helping dance studios to get more members. I read Hormoziโs strategy on how he helped gyms to get more members and I was following it. But it doesnโt seem to work. Can you help me to find out what to do next or if my business model will even work? What I do: - I am helping dance studios in german-speaking countries to get new members using Facebook ads - I run their Facebook ads, set them up, create the creatives and manage the ads every month (100% Done4You) - Customers pay a set-up fee, ads management fee, and the ad cost - Customers spend about โฌ12-15 per lead in ad spent (customer lifetime value around โฌ1.000) - Customer now needs to contact those leads to get them to come in for a free dance lesson My efforts to get customers so far: - My offer is a no-brainer because itโs cost-effective for dance studios and from only 1 new customer, they have returned their investment in my service - I have cold called 150 dance studios and got 8 customers - Only 2 customers want to stay with me. - It took me 1 year to call those 150 customers - I sent 200 emails. Almost no replies - I contacted dance school associations. Most didnโt come back, some said that they get so many of these offers and most of the time itโs subscription trap offers The problem: - How can I reach dance studios more effectively? - I have almost no competition, but the dance studios donโt seem to see the value. How can I make them signup with me? - How can I run ads to them? There are 5,000 dance studios in Germany, itโs not a lot so I donโt think I can target them on Facebook - Is this business model even going to work? Originally, I wanted to be an Ads Agency for dance studios, but now I need to become a sales person to get dance studios to understand the value. Is there a different business model you would suggest to me?