I have been selling Life insurance for 40 years and it has always been my goal to keep people from becoming WISH I'D . There is a lot we can do for people but one of the most important things we must master is helping them see the way before it is too late to give them the peace of mind we offer in the miracle of pen in ink we know as life insurance..... If you don't know or have the right thing to say at the right moment that turns that light bulb on, then one day they will become Wish I'd.