Love this idea of a Trello board. Definitely an active tool I can use not only for my business but for other activities I participate in. This would be so helpful for a Therapy student, intern or intrapreneur that works alongside me. This is a system to start with.

1,3,5 My customers are mostly on FB; however spend their leisure or edutainment time offline, YT, FB and TikTok

Passion- this is new passion for me but the Wellness of Family Caregivers of Older Adults & them being connected to solid and vetted resources Problem- yes, there are always people and websites recommending family caregivers find support services; however search volume for family caregiver are low; the keywords that are ranging higher are caregiver support and caregiver burnout; the need is growing d/t the population of baby boomers age but not the need to support caregivers with individualized care; I can solve the problem more comprehensively Profit- many of the services that are already provided are free or subsidized through grants, etc. Potentially a self paced course + a support group membership w/ guest speakers & myself providing support on various high interest topics... still on my journey 😎 Presence-- if I target my messaging to focus on clients' pain points, as others in the market does, and include in the delivery strategies that are occupational therapy based , plus my personality , I can be seen as the "go to" provider in this niche. The niche area is not too competitive. Pathway-- There are multiple entry points to gain access to the market however creating a 168 for such market might take additional research.... I'll keep y'all posted.

I plan to do the other two niches but wanted to at least get a start on my original idea