Do you know what a SWOT analysis is? When is the last time you did one? And if you've done them before...did you take action after? What is your Say/Do Gap? All to be discussed on tomorrow's call! Join us at 10:30 am EST!

P PURPOSE O OBJECTIVES or OUTCOMES A AGENDA or ACTIVITIES D DECISION or Deliverables This tool is VERY effective for BOTH sales meetings and internal team meetings. I have a business mentor who uses this anytime we speak, even if he is calling me to set up dinner plans. PURPOSE How many times have you had someone call you and it was 5 or 10 minutes into the call before you even knew why they were calling. A quick "Hey, the reason/purpose for this call is...." Can really help us get in sync and on the same page. Use this at the beginning of sales meetings to start setting the stage and expectations for your prospect. Example: "The purpose of today's meeting is to explore how a Krav Maga training program can empower you with self-defense skills, improve your physical fitness, and enhance your confidence in everyday situations." OBJECTIVES or OUTCOMES Example: "By the end of our session, I aim to have a clear understanding of your fitness and self-defense goals, discuss how our program aligns with those goals, and address any initial concerns you might have about the training or commitment required" AGENDA Example: "Our agenda for today includes a brief overview of the Krav Maga training program, including its structure, benefits, and success stories from our current and past members. We'll also discuss your personal goals and how our program can help achieve them, followed by a session to answer any questions you have." DECISION Example: "As we conclude, I'd like to understand your thoughts on the program and any further information you might need to make a decision. Does that sound fair?" Implementing POAD: - Preparation: Before the meeting, gather all necessary materials, such as program details, success stories, and FAQs. Be ready to adapt your discussion based on the prospect's responses and interests. - Engagement: Throughout the meeting, actively listen and engage with the prospect. Tailor your presentation to their interests and concerns, making the conversation as relevant and personal as possible. - Follow-Up: After the meeting, send a summary of what was discussed, any additional information requested, and the agreed-upon next steps. This shows professionalism and keeps the momentum going.