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Optimal Numbers
Public • 120 • Free
1 contribution to Optimal Numbers
Apr 29 in
D2C P&L Structure
Based on everyone's feedback, P&L seems to be the biggest point of confusion. Through 6+ years of D2C experience, I've seen countless founders and finance people butcher the financial statement. Time to stop that 🛑 In this video, I show how to structure P&L for D2C brands and explain the main terms that are thrown around. Enjoy the watch! 👊 P.S. link to the sheet is on the right handside
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New comment Jun 21
1 like • Apr 29
Thank you so much! I'll take a look.
1 like • May 3
Thanks, do you have a rule of thumb of what % a business should be aiming for CM1 CM2 CM3. P.S I also couldn't download the document. Great video! Love you content!
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@bepi-jones-6951
Founder of Abacai
Uk based provider of fractional finance teams for scaling e-commerce brands.
Active 80d ago
Joined Apr 28, 2024
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