In Micro Focus (now OpenText) we have our IT Services organization called Professional Services. We had a huge refresh of the page and we moved from 15+ Services pages (1 per each product portfolio) to a more customer centric webpage - telling the story of our customer's the digital transformation journey and the services we have to empower them in their journey. We have an Overview page and 4 extensions - Advisory Services, Value Realization, Optimization Services and, the most complete of our offerings, Value+ Services. The main purpose was to tell a story that customers can resonate with and simplify our GoToMarket message. What do you think?

Since this category was created based on my feedback, I feel I should be the one opening it up😉. So here it is - In Micro Focus (now OpenText) we have our IT Services organization called Professional Services. We had a huge refresh of the page and we moved from 15+ Services pages (1 per each product portfolio) to a more customer centric webpage - telling the story of our customer's the digital transformation journey and the services we have to empower them in their journey. We have an Overview page and 4 extensions - Advisory Services, Value Realization, Optimization Services and, the most complete of our offerings, Value+ Services. The main purpose was to tell a story that customers can resonate with and simplify our GoToMarket message.

Everyone in and out of Bucharest - see you next week! On Monday, we're hosting our next live event, hybrid, and we'll be presenting the results of our B2B CEE Trendbook. Sign up here: https://b2bmarketers.club/events/event-february/

You're scrolling on LinkedIn, and up pops yet another pitch for a product or service you've never even heard of. Yawn, right? But that's the reality of traditional cold outreach. It's becoming as outdated as a VHS tape in an era of streaming and binge-watching. Once upon a time it was all about quantity, more contacts equalled more conversions. But now LinkedIn is less supermarket sweep and more intimate dinner party where the quality of interactions matters over sheer numbers. Here are some reasons why traditional lead gen just doesn't cut it anymore: 1️⃣ Lost in translation: Cold messages often end up ignored or worse, – marked as spam. They feel impersonal and out-of-context. 2️⃣ Potential buyers' fatigue: Bombarding prospects with pitches only wears them down. Nobody joins LinkedIn to be sold at constantly. 3️⃣ Algorithms & AI: The tech-savvy platform prioritizes authentic relationships over transactional exchanges (think Beauty & Beast over Tinder). Change can be tough to swallow. Even if it’s washed down with some vintage Chianti but fear not, out of change comes opportunity. So let’s embrace the evolution and focus on intentional interactions, on building relationships first and letting those lead us organically to conversions. Subtle? Yes! Effective? Very! Who among our savvy networkers here have already taken this path when it comes to lead gen on LinkedIn? Share some tips or happy handshakes that happened today. Let's turn our connection into conversations.

Hi everyone! We're SLOWLY bringing in people. But since WE'RE already here, let's introduce ourselves to get to know each other. Who are you? Where are you from? What do you like doing most? What would you need help with? So.. I'm Andrei, running a digital marketing agency. Based in Bucharest. I like building stuff, anything that needs building, I'm happy to do it. I'm learning about business development these days and how to be a better manager (as opposed to a freelancer). Happy to have all of you here!