Are you a coach who want to know the ✅ and ❌ when build a website? 2 EXPERTS, 3 WEBSITES - BRUTAL FEEDBACK Edward is joined by his friend Rianna Hijlkema. Rianna isn't just another consultant – she's the go-to branding strategist for ambitious female entrepreneurs. Through her signature "Brand Clarity Framework," she's helped hundreds of business owners stand out in crowded markets and attract premium clients. Her unique approach combines strategic branding with conversion-focused design, resulting in websites that both look stunning and deliver results. 🎯 What You'll Learn: • Professional secrets for effective homepage design • How to structure your services page for maximum impact • The psychology behind high-converting websites • Common mistakes that are costing you clients (and how to fix them)

A friend of mine just shared an amazing video on how to build great landing pages that convert. It was direct, common sense, and simple to execute. Sharing here if anyone is keen to watch: https://www.youtube.com/watch?v=UC9pTtrhFys Happy Friday everyone!

Woof woof it's me, Louie the Dog, your dedicated website coach! Today I'm gonna share with you the hidden secrets of crafting a super-converting Homepage. Do you want your homepage barking up all the trees for more Sign-ups or Sales? Yeah, right? So it's gonna fetch you so many clicks like a true pro, so let's get the ball rolling towards that today. 1. Hero Section That Woos ▶️It all begins with the first sniff! Your hero section is a bit like the first handshake – bold, clear, and inviting. The bones are formed by a strong headline, a brief message on what you offer, and CTA (call-to-action). Don't forget the top-quality image or video for that instant "wow!" factor. Your visitors need to know in a split second what you are about and where they're going next. 2. Show Your Unique Value ▶️ Tell your visitors why you are the one they want to choose. Have a unique or exciting value? Then show it off. Your audience has been subjected to a lot of other websites, so let them see why yours is the bark of the dog. Convey your key value messages, benefits, or promises using short, punchy statements or icons. 3. Trust Signals and Social Proof ▶️Humans love to know they're not alone. Add testimonials, case studies, or even customer logos to build trust. Reviews and trust badges work like dog treats for convincing hesitant visitors. After all, if you've got the pawprint of approval from others, it's a strong signal they're in good hands! 4. Clear, Clean Navigation ▶️Your navigation should be a walk in the park. Limit overwhelming choices to no more than 4-5 items. A menu should streamline so users remain focused on the meat and not have a chance at getting "squirrel!"ed. And that "Contact" or "Learn More" button must be seen right away. 5. Highlight Your Call to Action (CTA) ▶️Your CTA is like throwing a ball-you want users to fetch it! Make it prominent, attractive, and everywhere if you can manage it. Use words to actions such as "Get Started," "Try Now," or "Join the Pack" to give some additional push.

Hey everyone, it’s Louie, your favorite four-legged web expert! 🐶🖥️ When it comes to creating a website, knowing the essential pages to include is like setting up the perfect dog park. Every spot has a purpose, and it keeps visitors coming back for more. So, whether you’re planning a new site or refreshing an old one, here’s a bite-sized guide to structuring your site with the must-have pages! 1. Home Page 🏡 ▶️Think of this as the front door. It’s where you make your first impression and set the tone. Your home page should clearly convey who you are, what you offer, and invite people to explore more. Oh, and don’t forget a strong Call-To-Action (CTA)! 2. About Page 🐾 ▶️This is where you get to tell your story and build trust. Share your brand’s personality, mission, and what makes you unique. Think of it like a “meet the pack” moment. 3. Products or Services Page 📦 ▶️Break down what you offer, whether it’s services, products, or even just key value propositions. Make it clear and easy to understand — like treats in a jar (easy to spot and oh-so-tempting). 4. Blog or Resources Page 📚 ▶️A blog is like my go-to spot for dog treats! It keeps visitors coming back and positions you as an expert. Share helpful insights, updates, and engaging content that adds value and builds your authority. 5. Contact Page 📞 ▶️Don’t make visitors play hide and seek. Give them an easy way to reach out! Include a form, email, phone, and social links. Bonus points for a friendly message that encourages them to connect. 6. Testimonials or Social Proof 💬 ▶️Show off your happy customers! Just like a well-deserved belly rub, testimonials build trust and prove you’ve got what it takes to deliver value. 7. FAQ Page ❓ ▶️Answer common questions, ease concerns, and make people feel confident in choosing you. Think of it as giving treats of knowledge! 8. Privacy Policy and Terms of Service 📜 ▶️Not the most exciting page, but super important for building trust and staying compliant. Even in the digital world, we all have to follow the rules, right?

🐾 Woof woof, Skool friends! It’s your favorite golden retriever, Louie the Dog, here to bark about something super important for your website’s success: Mobile Optimization. Yep, you heard it right. If your website isn’t optimized for mobile users, you might be chasing your tail when it comes to conversions and user experience. Let me break it down for you, paw by paw. 🐾 1. Mobile Traffic Is Booming 📈 In case you haven’t sniffed around the stats lately, mobile traffic accounts for over half of global website traffic. That means your visitors are more likely to be viewing your content on their smartphones or tablets. If your site isn’t mobile-friendly, you could be losing out on a ton of potential leads. No one likes pinching and zooming or dealing with pages that don’t load correctly on smaller screens! 📱 2. It Affects Your SEO 🚀 Did you know that Google takes mobile-friendliness into account when ranking websites? It’s true! If your site isn’t optimized for mobile, you might be sitting at the back of the search engine results like a pup who didn’t get a treat. 🐶 Mobile optimization ensures your content is easily accessible, fast-loading, and user-friendly—all of which help boost your SEO ranking and get those tails wagging. 3. Improves User Experience 🌟 A good boy (or girl) deserves the best, and so do your users. A seamless mobile experience can make or break how visitors perceive your website. Mobile-optimized sites have simplified navigation, fast load times, and responsive design that adjusts to any screen size. Trust me, nothing makes a user happier than finding what they need without frustration—and a happy user is more likely to convert. 🐾 4. Increases Engagement and Conversions 💬💸 Picture this: someone lands on your site from their phone and finds it easy to read, browse, and interact with your content. They’re far more likely to stay longer, engage with your calls-to-action, and take the next step—whether that’s signing up for your newsletter, making a purchase, or joining your Skool community. Optimized sites lead to higher conversion rates, and we all love that, don’t we? 🐕