Tweaks That Make More Sales
Today it's time for Tips & Tools... As you may know, I'm a huge fan of Etsy. It is such a great platform to sell on, for printables, low content products, POD and more. In fact in 2022, Etsy Sales were a record $4 BILLION. But with all that activity and tens of millions of products, how do you stand out from the crowd? If having the best products guaranteed a winning store, many excellent designers on Etsy would be making a good income. However, that’s not the case because several other factors will determine whether your products are displayed prominently in the marketplace. You could have the most eye-catching products and still have an Etsy store that flops... This leads me to today's tips: Leveraging Small Hacks That Make A Big Difference on Etsy. 1. Using the Right Keywords and Optimization Strategies Keywords are the backbone of Etsy SEO. Start by researching what potential buyers are searching for. Use tools like Etsy's search bar, Google Keyword Planner, or keyword research tools specifically designed for Etsy. Incorporate these keywords naturally into your titles, descriptions, and tags to improve your listings' visibility. 2. Crafting Compelling Titles Your title is the first thing shoppers see. Make it count! Ensure your titles are clear and descriptive and include primary keywords. Avoid keyword stuffing; instead, aim for a title that reads naturally and piques interest. 3. Writing Detailed and Engaging Descriptions Descriptions are your chance to sell your product. Write detailed descriptions that highlight the benefits and features of your item. Use secondary keywords throughout the description to improve SEO while providing potential buyers with the necessary information. 4. Utilizing High-Quality Images Great images are essential for attracting buyers. Etsy allows up to ten photos per listing, so take advantage of this by showcasing your product from different angles and in various uses. High-quality images enhance your listing and contribute to a better overall SEO performance.