Below is a screenshot from last week's video on a channel we have been running for five years. It ticks over well, it saw huge grow in the first two years, then found a steady baseline of around $3000-5000 per month (CPM is really high). However, revenue is not the main focus of this channel. Without giving too much away, this channel actively helps solve police cases and has spawned its own series on Amazon Prime. This post isn't about that; it's about why it's so essential to DOUBLE DOWN on content that works, it just so happens to be the case with last week's video on this channel. How easy does it sound if we say: "out of these 20 videos, this video got 3x the views as the other 19? So do that again" You would be AMAZED at how many creators don't do this, and we have no idea why. If something works, you have to double down on it to validate whether it was just random that a particular video did well or if your audience/YouTube is telling you to pivot to that type of content. In this instance, we had a video perform well on a topic slightly different from usual. It worked well, so we tried it again a month after the first video's success, and below is the result. This tells us that the first video wasn't a fluke and that our audience enjoys this type of video, so guess what? We will triple down on this, check the stats and report back 🫡 The moral of the story is: If you have a video that performs better than others, DOUBLE DOWN. At the very least, just to make sure it wasn't a fluke. Happy creating YouTubers!

I think the "anti" grind culture can do people a disservice. You don't have to grind if you don't want to. But, you know, you have to sacrifice something to make your dreams come true. (I think thats why following your passions can make things a little easier because its more fun) I'm working today on a Saturday on a YouTube video. I don't want to (probably why I'm writing this post instead). But to achieve my goals, I need to do it, today, not tomorrow, not next week. TODAY. It's not a bad thing to grind, to work hard for your dreams. And it's a lot easier when you work hard on the right things and see some results. That's why I feel its so important to work on the right things. It's very overwhelming and depressing to grind away and see nothing for your work. So make sure to pick the right problem to work on. Don't listen to all the social media gurus telling you that your only problem to success is x, y or z. If you just listened to them and did this ONE thing you'd have success.... right? Naw. Not true. - What do you want? - What is the SINGLE thing right now, keeping you from that? - Double check yourself, if you solve that, will things really change? Example, you want to start a business. So you need a website, right? Well... probably not! Let's pretend you finish that website, it's beautiful. Who's going to see it? NO ONE. Your true problem is attention. My point is, being able to assess your own business, honestly, is a true business skill. Pick items that will REALLY move the needle. Play it out, when I finish this, what will happen? how will life be different? Getting 10K views on a video will move the needle. Trust me. Especially if you get those 10K views everyday. Have you noticed I don't have a website? I'll make well over $100K this month with NO WEBSITE. Take a second right now and answer this question. What is my TRUE SINGLE BIGGEST ROADBLOCK right now. Think on it for a bit. Ask yourself what changes after you're done? How is your life or business really all that different once you're done?

Stephen, have you noticed any correlation between longer YouTube videos and more growth/customers? I noticed you’re trending towards much longer videos/adding way more value there. Thanks!