Accidentally Helped a Client Make $695,767.50 (and I'll Show You How)
Okay, I'll admit it… When I first started working with this client, I knew we’d help them crush with email… However I had no idea that the strategies we implemented would lead to such a massive WIN. But here we are, just a few months later, and they've generated $695,767.50 in revenue since January. How did we do it? Well, it wasn't some magic formula or secret hack. It all came down to five key lessons that we learned along the way – lessons that led to some seriously impressive results. And today, I want to share those lessons with you. Because if there's one thing I've learned over the years, it's that success leaves clues. And the clues we uncovered while working with this client? They're the kind of insights that can help any coach, course creator, or online entrepreneur take their email marketing to the next level. So, grab a coffee, get comfortable, and let's dive into the five lessons that accidentally helped my client generate over half a million dollars in revenue… …and how you can use them to achieve similar results in your own business. Lesson #1: Clean your list from ghost subscribers. Contrary to popular belief, the size of your email list isn't always the most important factor. By ensuring your list is free from people who don't open or click your emails, you'll stay out of the spam and promo tabs, resulting in more people seeing and engaging with your content. Lesson #2: NURTURE! NURTURE! NURTURE! Consistently add value to your subscribers, giving them a reason to come back again and again. By training your list to open your emails and directing them to various videos, offers, and resources, you're conditioning them to take the actions you want them to take. Lesson #3: Study what works and what doesn't. After sending daily emails for 2 months, you'll start to notice trends in your list's preferences, needs, and buying habits. Double down on what's working, and continuously test different frameworks, subject lines, and strategies to uncover new opportunities for engagement and conversion.