Video editing is the process of taking raw footage and transforming it into a polished, engaging final product. This involves selecting the best clips, cutting out unnecessary parts, and arranging them in a coherent sequence. Editors enhance the visual and auditory experience by adding effects, transitions, and titles, as well as adjusting color and sound levels. They may also incorporate music, voiceovers, and graphics to create a compelling narrative or message. The goal is to craft a cohesive story or presentation that effectively communicates its intended purpose to the audience.