Last week, I posted about this idea of adding an email signature that essentially said that you do not need to respond if received outside of regular working hours. This idea went viral, no joke - almost 5 million impressions and counting. However, there was a lot of input that this approach is not a good one, and perhaps "schedule send" or "delay delivery" of email is a more appropriate approach. What do you think?

Over the past couple of weeks, I’ve had several people ask me if I can help them even if they are not between the ages of 30-45. The reason they ask is because my headline says “I help 30-45-Year-Olds (Like You) Get Promoted | Ex $4B Exec | Join Exclusive Community | Effectiveness Expert | Keynote Speaker” This is the thing. The advice and practices can help anybody, however I target that audience because I have a good sense of their pain points and desires. It also gives me clarity on who is most likely to find value. That doesn’t mean it’s a requirement to be that age. I’ve thought about changing this to be more generic, however I have noticed that people find it unique and eye catching. What’s the point here? Your headline matters. Whether you are looking for a new job or to get promoted, it’s your statement of who you are. Get creative and have some fun with it. What’s your headline? Comment below for feedback from the community.

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