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If you've been following the course, you should understand by now that the key to making money from Instagram lies in finding and offering a great product or service. Why is this important? Because we will use our Instagram page to generate leads! In other words, our growth on Instagram will focus solely on attracting potential customers. This is exactly how people make over $1 million per year with fewer than 5,000 followers! So how do you find a great product or service? It's as simple as this: You need to identify a group of people who share a common problem and provide a solution that you can effectively deliver. The fewer people there are in this group, the more you can charge for your product or service. For example: A service about time management is an incredibly large niche. You likely won't be able to sell your service for a high price. But what if the service was about helping salesmen selling construction products with time management? Well, this is a very specific niche! And since it's so specific, you would probably be the only person selling this service. So put yourself in your customers' shoes. If you have a very specific problem and someone offers the only solution for it, you would obviously be willing to pay 10 times more! To make it easier for you to find your product/service, here is a simple checklist: Step 1: What type of people am I selling to, and what is their problem? Step 2: How do I solve their problem, and who else can solve their problem? Also fill out this form: 1. Summary of my product/service: 2. My Product/Service in detail: 3. Who needs my product/service: 4. Why they need it: 5. How it helps them: 6. My Ideal customer's age: 7. My customer's pain points: 8. My customer's salary: 9. Proof that there is a demand for my Product/service: 10. 10 of my biggest competitors are: 11. How I stand out from my competitors: 12. Why I am better than my competitors