Hey @Kristine Flook this is great!!!

@Christina Kovacs great questions We typically spend $5–$8 per unit per month on advertising for our average properties. For properties in lease-up phases, we may increase this spend to $11–$16 per unit per month for a short, targeted burst to maximize exposure and fill vacancies quickly. In terms of platforms, Apartments.com has provided the best return on investment for multifamily apartment advertising. Rent.com is also a great option, and it’s not uncommon for us to leverage both platforms simultaneously to broaden our reach. For townhomes and single-family rentals, Zillow tends to deliver the highest ROI, as it’s a go-to platform for renters in those categories.

@Christina Kovacs Great question! We work with a consultant who specializes in SEO optimization and takes the lead on keyword usage and maximizing Google Ads for our Google page and property website. This helps us avoid early mistakes and get optimized quickly. I also believe a well-designed website with a clear call-to-action, great photos, and 360-degree tours is invaluable—and often free to implement. It’s all about testing changes and analyzing the results. One of my favorite strategies for improving our website or marketing efforts is to study our top competitors’ websites, identify what they’re doing better, and adapt their successful strategies to our own.

Good question @Greg Gould Here is what I have, but @Chris Jackson will give a deeper breakdown if he sees and holes in my statements lol 1. Syndication: In a syndication, you typically have a General Partner (GP) and Limited Partners (LPs). The GP is responsible for managing the project, while the LPs are passive investors who contribute capital but have limited liability. In a syndication, the equity split is typically structured to favor LPs because they are providing the bulk of the capital. Syndications are often structured to provide the LPs with preferred returns, along with most of the remaining profits, with the GP earning a smaller percentage (often a portion after the LPs receive their preferred return). Only syndications have LPs in this structure. 2. Joint Venture (JV): In a JV, the equity split is typically among multiple GPs, with no LPs involved. All parties in a JV are usually actively involved in management and decision-making, so there isn’t a GP/LP distinction. Instead, each GP has both an equity stake and a responsibility for managing the project. Since all participants in a JV have a more active role, they are all sharing the associated risks and rewards. 3. Sole Proprietorship: In a sole proprietorship, there is only one GP who owns and manages the project alone, with no other equity partners or LPs. This model doesn’t involve shared equity ownership since there is only one individual responsible for both capital and management. From a model focused on syndication, the key takeaway is that syndications are structured to leverage outside capital from passive LP investors, with the GP playing an active role in management. This contrasts with JVs and sole proprietorships, where no passive LP structure is present.

Very cool @Paul Thompson! Was this a deal brought to you by a Broker, or did you find it through other methods??

@Paul Thompson Nice, have you had him invest in deals before? Also, what tool do you use for underwriting?

@Greg Gould How did you find this deal that you may acquire? That is very exciting man, great work!

@Greg Gould Very cool, and you just start cold calling leads from there? do you have a CRM you use to track who you have called and how many times, etc.?