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5 contributions to Bulletproof Scaling
High CPMs
Hey John any tips or advice on lowering CPMs? I know end of day CPA is all that matters, but I’m facing unusually high CPMs that makes it impossible to scale. Most of my ads are getting north of $200+ CPMs. Some in the $300 and some in the $500s too. So I’ll have stuff that looks good with 10-15% CTR but then it’ll have $200+ CPMs which then makes my CPCs like $5-10+. And when you’re doing something that pays $10, it’s impossible to make the economics work. I don’t know if you recommend I test 3-5 new ad accounts and see which provides cheapest results? The constants in all my set up is the same BM, same domain/URL, same page builder (Convertri). I hit up your guy Max to see if he can check if my stuff is flagged and/or if his accounts do have these high CPMs. Thanks!
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New comment Oct 8
0 likes • Oct 7
@Edwin Torres what cloaked are you using?
Funnel metrics
In general what's the average metrics for clicks on a call now button on a pre lander, percentage of calls that connect from previous step, and call conversion. 20-50% > 70% > 25%
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New comment Sep 7
Has the training gone?
Has the training dissapeared? I only have access to the resources in the classroom
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New comment Sep 2
0 likes • Sep 2
@John Casto I'm sure I was watching training you provided. It had a walkthrough of Ringba. Maybe it was outside Skool?
0 likes • Sep 2
@John Casto ah, sorry about that. Cheers
Some questions when you have time...
@John Casto is there any reason you drive traffic via a landing page vs direct linking to the call from an ad? I assume it pre qualifies the call improving call quality. Have you dabbled in PPC call ads? I assume due to media costs there's less margins and higher budgets required?
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New comment Aug 31
Call data
Thanks for adding me to the group, John... and sharing all your knowledge. Who owns the call recording data? I assume within Ringba, we can hear the full sales call with the buyer/sales rep?
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New comment Aug 28
1-5 of 5
Isreal Hartley
2
14points to level up
@isreal-hartley-8627
Hi I'm Isreal located in New Zealand. I love anything related to online marketing and copywriting.

Active 4d ago
Joined Aug 27, 2024
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