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Owned by Ivan

Better Content University

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Helping entrepreneurs create better content and print 💰 from it Free course, PDFs, and Live Q&As all coming soon

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6 contributions to Better Content University
Have something for you 👀
Hey guys - thank you to those who have been here since the beginning, after a long break from posting content on YouTube I am back and doubling down HARD I have just uploaded the first free mini course under the Classroom tab, its a short and sweet A-Z mini course on how to create content for growth on social media. It's a small sample of what's to come. I have a full extensive and ELITE level course on the way soon on how to best use content in your business, this is stuff people easily charge tens of thousands of dollars for. And I will be hosting it in this community for FREE (for now for those of you who are already here) Enjoy 🫡
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New comment 30d ago
0 likes • 30d
You're welcome sir! More on the way!
Two uploads in 3 days?!?!
If you've ever wondered the following... - how do i stand out in a competitive niche? - is it still possible to grow on youtube in 2024? - how do i find my voice within my content? - how do i make content that gets attention? - how do i make content that actually delivers value? I answer all that and more in todays video 👇 Enjoy my friends - please let me know if there's any videos I can make for you guys
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New comment 26d ago
Two uploads in 3 days?!?!
No Call Today
Hey guys! Currently on a flight back home to Dallas from Miami, so there won’t be a call today I’ve got a new video going live this week, we’re stepping up the production value big time Also have a surprise for you guys for next week. See you then! 🫡
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Specific vs. Broad Videos
In the educational niche, what's better? 1. Short, specific videos about one topic (e.g: How to program your workouts to optimize recovery) 2. Long, broad videos about various related topics (e.g: How to structure your workouts as a beginner) 3. Both If it's the latter, how would you go about uploading frequency of each types? How specific would the shorter videos be? This is something that I'm currently struggling with right now, as the longer broader videos are the best performing ones, but they make me run out of content ideas faster in the long run, whereas the shorter videos are usually the most informative ones (they go deep into detail), but are the worst performing ones. Another issue I'm facing is that I'm running out of informative content ideas really fast, and even though I think it's kind of related to this question, I'll save it for another post.
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New comment Sep 2
1 like • Sep 2
The answer is always #3 BOTH, because there isn't a one size fits all answer View the difference between short form and long form video as the difference in trust being built Because at the end of the day you are making content to build trust with your audience. Think of it this way: First Base: Short form (they get to know you at a surface level, but do not get intimate time with you) Second Base: Long Form (they now get to know you more and get more intimate time, it feels like the video was made for them so its closer to 1 on 1 intimate time together Third Base: Email/DM/Community (they now get to literally message back and forth with you, ultimate trust builder because they now see you are real and knowledgable, very intimate 1 on 1 time) Home Base: Sale being made (they now are paying you for more access and have built up enough trust to buy from you, this is the end goal of educational content especially if you are wanting coaching clients as a calisthenics teacher) Find a way to involve all of these steps into your process so your viewer has multiple access points and can build that relationship with you In the beginning I would start with the platforms you are strongest at and do it at the frequency that will make it challenging for you but not overwhelming. The best posting schedule/strategy is the one you can actually stick to. So if you can only post once a week long form style, then start there. Then once you have that format down and systemized and consistent, then you can start building the next one. It's like building new habits. It is overwhelming to do everything all at once, but if you can start simple with one habit, then you can stack another on top when you feel strong enough. And then finally, you are running out of content ideas because you are not talking to the people that need your help enough, when you do have those conversations with the intention of finding problems to solve, then you will have an unlimited amount of things to talk about because these people will tell you their problems, then you can solve it with your videos.
0 likes • Sep 2
@Aaron M Very good stuff here @Ivan Guedes worth a read and implement it
Recap: Zoom Meeting 8-26-24
A deep dive into video sets, locations, color selection and different effects of camera lenses, Ivan explained how each component delivers a different supportive emotional element to you videos. Interesting content is the main key in any video. Combined with the right "language" added from your setup will convey the videos emotional intent as early as the thumbnail and title. Content creation while ON camera was also discussed. In real life without a camera we tend to act and talk quite naturally. While on-camera, sometimes its difficult because the camera replaces any people you directly interact with. Developing a clear format structure and delivery structure for your content helps you speak into the camera easily with more authenticity. Key take aways: 1) Think about what emotions and messages you want to deliver to the audience. What set-up elements help support these emotions? What colors, edit cuts, lights / shadows will reinforce your emotions and keep your video interesting? Your content holds the answer to these questions. 2) Its far more important to create a simple video that's "ok" looking that delivers massive value than it is to have a perfect video with weak content. The audience wants value. Bad video can be forgiven. Bad audio and bad content drive your audience away. 3) A simple 3-part content structure for the first 30 seconds of your video was given: Pain - Process - Transformation It is designed to be 3-4 sentences and tells the audience what pain your addressing, what the process is to fix it and what the transformation outcome follows. Here are 2 examples: "Beginner Content Creators struggle with making great videos on budget friendly equipment. I teach a simple process to optimize their equipment settings so they can feel confident their videos look professionally done without a production team." "Many people with two jobs struggle with weight gain. I help them structure their time and create nutritious pre-made meals at home for their lunch box so they can prevent weight gain, increase overall health and eliminate the anxiety caused by NOT having time to exercise."
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New comment Sep 2
0 likes • Sep 2
My man Aaron thank you for this!
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Ivan Acuna
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@ivan-acuna-9590
Creative Director Organic Content YouTube

Active 4d ago
Joined Aug 5, 2024
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