In the past month I’ve had multiple videos hot over a million views across IG & TikTok and it has increased client inquiries for my clients. With that said however, the most important part of any of this is the messaging. If we reach millions but no one actually cares then as a video marketer we have failed. I would rather have videos with 200-500 views that reach the right audience that converts into sales than go viral. Thoughts? 🧈