Sharing our framework for accomplishing three things at the same time from ONE piece of content: 1. Generating Reach (likes, views, comments) 2. Positioning Ourselves as Thought Leaders 3. Building a Cohesive Narrative for Our Product/Service . . T: Tap Into a Timely Topic We start by leveraging a timely topic. We first find these topics using tools like Google Alerts, Google News, Taplio, Substack, etc to find what people in a target industry are discussing. Then we use this as the attention wedge or Hook to get our target audience's attention. >> Problem: if we JUST talk about what's trending, we're more reporters than thought leaders. Solution: A: Abstract to Industry Trend If the Timely Topic is the Hook, the Body of the post is the opportunity to abstract the hook into insights into what is happening in the industry related to this Timely Topic. This is where we can position ourselves as thought leaders by taking contrarian or predictive stances on the Timely Topic. Finally: C: Connect to Your Case The end of the post is a good opportunity to connect the Timely Topic and Abstraction into the company's thesis; the POV, the contrarian understanding. Every piece of content should serve as supporting evidence for why this is a problem, why we're the right team to build a solution, and why our solution is the best approach given what we understand about the space. The above playbook helps us balance reach with ROI initiatives. Over time, the audience grows AND understands our narrative, which leads to conversations and conversions. Hope this framework is helpful! Would also love to learn from other approaches you've used successfully. To your growth 🚀

Hey, this looks like an interesting community and literally everything I do. Lol.

Successful Vienna meetup 🎉🤗

Today, we shared a mandatory internal video training with our team that addresses a common marketing dilemma: the perceived conflict between creating relevant content and achieving viral reach. The video challenges the false dichotomy that we must choose between content that's either relevant to our product/service OR content that goes viral. It offers strategies to achieve both goals simultaneously. You can create content that's both relevant and widely viewed. Here's how: https://www.loom.com/share/ed2dc3ec4e2c4f779c9ea19785ee6867?sid=1e6d7968-c936-43fc-9e96-c512b66b8a06

Hello, awesome people! We plan on meeting up with some people from the GrowthMasters community. >> When: Tuesday of next week, August 13th at 18:30 CEST (Vienna time) >> Location: ZOKU Vienna https://livezoku.com/vienna/eat-drink/ >> Who: B2B Scalups, people from VC/PE/M&A, and their Ecosystem Attached are pictures of the venue, ZOKU, as well as from our last meetup in Silicon Valley for an idea of the setting and vibe. Tagging Vienna people to make sure you see the info: @Simona Huebl @Vlad Gozman @Herwig Springer @Markus Lang @Michael Maier @Josef Gasteiger cc'ing @Andreas Anding @Raquel Silva @Elon Salfati @Jakob Knutzen @Christopher Holm-Hansen