What do you do in a case where your clients need lead gen, but on a national or even global level? For local lead generation (like for a gym), it's easy to replicate proven strategies across clients. But when your clients target the same broad audience (e.g., the entire USA) with similar offers and services, how do you balance scalability (so you’re not reinventing the wheel for each client) while addressing the challenge of overlapping audiences? The issue is that running the same ads to the same audience for multiple clients can lead to internal competition. At the same time, I need to be able to quickly replicate working systems to scale efficiently. This is a very open question but I appreciate any thoughts or ideas on how to tackle this!

1️⃣What are the products that agencies usually run ads for in the medspa niche? Medspas offer a wide range of services (often 20+) and creating campaigns for every one of them would be insane, right? We only pick the best 3 or so Services and promote them, correct? 2️⃣Since these treatments often come with high price points (typically $1000+), what kind of results can I realistically promise to clients (appt/month or ROAS)? Thanks a lot for any help!!