Do you remember when you were kids? We learned how to walk, talk, and do some pretty amazing things. We found out that gravity works, how to pick up bugs, lizards, frogs, and snakes, and even how to ride a bicycle. (That's pretty amazing in itself!) We were fearless!!! We were all superbeings that could do anything!!! But things changed. We grew up. We started to tell ourselves that there were things we couldn't do. We started to tell ourselves the wrong stories!! We started to use words like maybe, might, and try instead of "yes I can". As entrepreneurs, what we tell ourselves is what we believe. It will make our minds do backflips to make it happen. So, telling yourself you will "try" to do something gives your mind that availability to fail and back out...I mean you tried, didn't you?? But telling ourselves that we "can" do it, our mind does that same gymnastic jump to make that happen! Mindset is the most important thing you can work on in your business. We were not taught this mindset as adults. We had this mindset as children. Relive your childhood and go back to invincible! Tell yourself you can!

Man what a crappy weekend. Got hit with the flu bad. Remember the flu? Apparently it still exists. Anyway, I'm slowly starting to feel better so I will be making a ton of updates to this community. I will also be holding a free workshop soon on crafting a coaching offer so it can be sold easily for up to 20k (without a team of sales reps). If you want to jump into that, comment "Workshop" below. I'll put you on the list.

One of the little things I do is to reach out and make friends. Depending on what I do ever week, I gain anywhere between 10-20 more people that either become friends or followers. I now have close to 3K friends/followers. But this does not mean I have sales!! In fact, it just means that I have 3K people that I can grow my relationship with and then maybe later it will result in a sale. See, not everyone is ready, willing, and able to buy. Their buying cycle may not be in that "go" position; they may be in 'idle'. So this is why we give value throughout the whole cycle of friendship. We build our brand, our consistency to give value, and as we grow that, we grow our following. They will begin to really know, like, and trust us. One sale is good, but raving fans are better!! Your activity in that area may be something you are keeping an eye out. You might try different things to see the different results. We are always in test mode. Just keep in mind that just because you made a friend, it doesn't mean they will ever buy from you... So, make sure you give them the value that they seek so they don't go looking elsewhere!

Use the following prompt in chatgpt. Just make sure to insert a competitor's website. "I am researching my niche and have identified a key competitor in my space. Please analyze the following competitor's website: [INSERT COMPETITOR'S WEBSITE]. Provide insights into their: 1. Avatar (Ideal Client): 2. Messaging: 3. Delivery: Next, using this analysis, identify the top 20% of potential clients in this niche who represent: - The easiest to sell to (based on pain points, readiness to buy, or frustrations with existing options). - The most underserved (needs not being fully met or ignored by the competitor). Provide a detailed profile of these clients, including: - Demographics: Age, gender, income, education, and lifestyle. - Psychographics: Goals, fears, frustrations, and aspirations. - Buying behavior: Why they are dissatisfied with current options and what would make them switch to a superior program. Finally, suggest 3 strategies for how I can position my offer to attract these ideal clients and fill the gaps my competitor is leaving in the market."

Do you know the 'who' you are talking to?? One of the must underused question out there is WHY! - WHY would someone want your product? - WHY is their current situation not to their liking? - WHY would they even consider you as someone to buy from? Lots of WHYs. And it can be frustrating to hear the word 'why' all the time. But, we are talking about your perfect customer. If you don't know them, how do you talk to them? How do you relate? Don't get too frustrated and really dig into who your perfect customer is. It will help you a lot!