Hey Fashion Skoolers! Today, we want to shine a spotlight on an incredible Instagram account that has managed to conquer the Instagram algorithm and achieve impressive results, despite having fewer than 2,000 followers. https://www.instagram.com/house_of_arti/ Let's dive into the best practices of this account and understand how they have become masters of the algorithm game. 🔍 The Power of an Effective Bio: One of the first things that caught our attention about this account was their well-written bio. It includes all the essential elements : their unique value proposition, what they offer and who their brand is intended for. Additionally, they have included a compelling call-to-action (CTA) driving traffic to their website. 📸 The Reign of Reels: Reels, the short-form video feature on Instagram, have become a powerhouse for content creators and brands alike. This winning account understands this and posting reels more than three times a week. Reels have proven to be an effective way to increase reach and engagement, contributing to the account's overall success. 🔥 The Winning Formula for Viral Reels: One notable strategy employed by this account is the winning formula for creating viral content. They understand that viral content has a distinct combination of elements: a relatable topic, a captivating hook, and aesthetically pleasing visuals/videos. This winning formula has contributed to their content going viral and attracting a significant amount of engagement and new followers (they gained more traction when they understood this formula). 🌈 Crafting a Harmonious Feed: Maintaining a visually appealing and cohesive Instagram feed is another aspect this account excels at. While they post their viral Reels on their feed for the first few days, they strategically remove them afterward, keeping only the Reels tab populated. This approach ensures that their feed maintains a harmonious and consistent aesthetic, creating an engaging and visually pleasing browsing experience for their followers. By doing so, they strike a balance between attracting new traffic from the Explore page through their viral Reels and maintaining the overall aesthetic integrity of their Instagram profile.

I just received this email from unfolded and I thought it was good so wanted yo share! Natalia Hey Unfolder, How are you? Good start to the week so far? Last week was a bit of a strange one for us, we had a bunch of our small team on holiday so it felt very quiet despite a lot of things happening! Myself and Hilde, one of the other co-founders, spent an afternoon making little introduction videos to Unfolded for potential new customers. You can laugh at how awkward we were here… Including some of our bloopers! We’re really pushing to introduce more people to Unfolded and drive change in this industry quicker, even if that means we’ve got to do things like this which take us outside of our comfort zone - which these defo did! 🙌🏼 Product Update Our Anita dress is now pretty much sold out - I think we’ve only got 5% of the fabric left for this! So today most likely is the last day you have to snatch this up! Snap up the last Anitas here

Hello everyone. I have just started with I am fashion today. Am Natalia I love in York in the UK. I loved in Paris for 20 years so I do speak french as well. I am the owner of two brands- Natalia Willmott (selling art and antiques and jewellery) and My Billet Doux. My goals are to refine my audience and offering on Natalia Willmott as I have been in business for 16 years but things have changed and I would like to gain more followers, make more regular sales and show my skills in a clearer and consistent way. Please come and say hi and tell me one thing about you. When I click classroom there is nothing in there yet?