A while back, I got hired by a four-founder team who’d been grinding for years. They had a decent-sized business, but they were stuck. They had a solid offer, a capable team, and all the pieces you’d think would lead to success, but something just wasn’t clicking.When they brought me in, I looked at everything they were doing. And I quickly realized they were overcomplicating the process. They were trying to do too much—too many strategies, too many “hacks,” and too many steps. So, I did something counterintuitive: I simplified. I set up a straightforward outbound system and cut out everything else. Just one channel, one message, one focus.And you know what? In 19 days, they had $720k in deals. One single adjustment, over half a million in growth. It got me thinking—scaling isn’t about doing everything. It’s about doing the right things really well. If you want to know the exact system I used to help them scale, DM me “SCALE” and I’ll send it over.