Sales Letter Outline for Print Google Doc
I've always admired Mariah because she can tell stories with images on ppt slides :-) And then create beautiful sales pages that draw you in like bees to spring flowers. But my mind is so logical . . . and straight-line . . . and for years I sold with just words, print words on an old html page. Now I use google docs . . . we sell $1k - $3997 with a one page google doc + a SamCart order form. So to all you left brain writers out there who struggle with design: If I'm allowed to do this here (Mariah let me know if I'm out of line) . . . I'm copying my Google Doc Sales Outline Below: ***Sales Letter Outline ***Headline: How ______ Can do ______ and get (Result) Without (problems in solving it other ways) ***Sub - headline: The big benefit the solution provides Start with the pain of the prospect 3 questions: - Are you struggling with . . . - Are you frustrated because . . . . - Are you frankly speaking, angry because it’s not working for you? - Are you irritated? - Are you fed up . . . . - Are you tired of spinning your wheels? I understand . . I’ve been there . . . if that’s the case for you . . . listen carefully because . . . I am going to tell you what worked for me (what worked for my clients) (optional) Who this is for: By the way, this is for coaches and consultants who want to increase their reach By the way, this is for middle managers who are tired of being passed over for raises and promotions by new green kids out of college By the way, this is for Dads who struggle to get rid of their beer belly (even if it’s not beer, it’s chocolate candy) Paragraph section for this: - What they’ve tried - What didn’t work - WHY it didn’t work Paragraph Section for this: - Their desires - Their fears - Their failures - Their enemies - Their suspicions → Core Concept This is essentially your Foundational Premise - How you are different, why your method works and others don’t