Both Shopify and WordPress come with built-in features to help you maximise SEO. That said, WordPress does offer more in-depth SEO plugins that can let you optimise your user experience, manage your metadata and even include HTML markup for your website's structure. How and what do you like from one to the other?

From your Shopify admin, go to Online Store > Pages. Click a page that you want to edit. In the Search engine listing preview section, click Edit website SEO. In the Page title field, enter a descriptive title.

Overall, Wix seems to tick most boxes regarding ease of use, customization, SEO, and AI features. However, if you want something eCommerce-friendly with ready-made features and fewer AI capabilities, Shopify might suit you better. Choosing between Wix and Shopify comes down to what you need and what you like. Personally I prefer Shopify

Shopify online stores have SEO built in and also features to help you optimize your content. Some SEO is taken care of automatically: auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results, your website's sitemap. You can Bulk Edit view your -Titles -Meta Descriptions, and -URL handle By selecting your products and selecting "Bulk Edit" CAUTION with changing URLs as this needs to be strategic by using redirects to keep your link juice and save broken 404 pages being indexed

Writing SEO-friendly blog posts can help your website rank higher and attract more visitors. Here's a concise guide to optimizing your blog content: 1. Choose a Relevant Topic Select a topic that resonates with your audience and aligns with your services. Think about common questions and challenges your customers face. Example: Write about "Identifying Damage After a Storm" or "Choosing the Best Materials for Different Climates." 2. Conduct Keyword Research Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords with good search volume and low competition. Example: Use Ahrefs to find keywords related to "storm damage" and "roof materials." 3. Create an Outline Organize your content with an outline to ensure it's structured and easy to follow. Example Outline: Introduction Signs of Damage Missing Shingles Leaks and Water Damage Dents and Punctures What to Do If You Find Damage Preventative Measures Conclusion 4. Write a Compelling Title Include your primary keyword in an engaging title. Example: "How to Identify Damage After a Storm: Expert Tips" 5. Write the Content Use your primary keyword naturally and incorporate related keywords in subheadings and body text. Make the content informative and valuable. Example: Discuss the importance of checking for damage, detail the signs, and offer advice on next steps. 6. Use Headings and Subheadings Break up your text with headers to improve readability and SEO. Example: Use H1 for the main title, H2 for major sections, and H3 for subsections. 7. Add Images and Alt Text Include images to enhance your post and use keywords in the image file names and alt text. Example: Add photos of damage with alt text like "Image of storm damage." 8. Internal and External Links Link to other pages on your site and reputable external sources to improve SEO and provide additional value. Example: Link to your services page and a trusted association's website. 9. Write a Meta Description Create a brief, keyword-rich meta description to appear in search results.