Process, Policy and Culture
Implementing CRM is a process, making it mandatory for the teams to use it is Policies and Teams using the CRM by teams automatically is culture of the organisation. Design Process in the organisation, make Policy to implement that processes by the team. If the process is used automatically by the teams then it is culture. It will take time for the organisation to start using CRM religiously, there should be policy and there should be checks and supervision whether the processes designed are used properly or not. Over the period of time it becomes culture of the organisation where the teams use the processes as default. - Culture emerges organically, while policy is designed and implemented. - Culture influences indirectly, while policy influences directly. - Culture changes slowly, while policy changes more readily. From "Cracking CRM Code" by Mr. Limesh Parekh