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Digital Asset Marketplace
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6 contributions to Digital Asset Marketplace
Aug 20
in
Empire Flippers L12M sales vs 2022 (over 50% reduction)
I've not looked at the state of the industry reports since I was at Flippa, and was surprised to see just how much sales have reduced over the last couple of years. (Props to EF for always being so transparent). In the 2023 report, total sales were $86M Over the last 12 months on the EF scoreboard, total sales are $42M. Is this a change in the overall industry? EF is of course fine, but are the majority of smaller M&A marketplaces now struggling to get enough new deals to close?
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New comment 28d ago
2 likes • Aug 20
@Jakub Pacanda What's the key disruption they made?
1 like • 29d
@Jakub Pacanda Ah yes, thanks for clarifying! Totally makes sense.
Jul 20
in
Newsletter business - bullish?
@Richard Patey it looks like Scott Oldford is back in newsletter / media https://x.com/scottoldford/status/1814746744129003698
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New comment Jul 28
0 likes • Jul 25
@Dillon Newman Oooh why?
Jul 8
in
Groups, Communities, Newsletters, Podcasts - What's the Value chain?
Reddit Group vs. FB Group? Newsletter list vs. Podcast? What's most valuable to you from an acquisitions perspective? For example - is a Reddit group of equal value to a FB Group? Beehiv same as Substack? Does having a Podcast + YT channel add to the value? Trying to prioritize channels to invest in when building out new media brands and want to work backwards from what provides most value in the marketplace. Looking for all you smart buyers' thoughts on what you value and appreciate when buying new web assets.... thank you!
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New comment Aug 10
1 like • Jul 9
@Travis Street Interesting - I haven't come across the AI click bait garbage in FB yet but I'm sure I'll start noticing it now haha
1 like • Jul 10
@Aaron Chua interesting take, thanks for mentioning this. You're so right that 'starting a newsletter' is the easiest thing to do these days. Actually building a community on Reddit or FB is a much heavier lift and therefore if you can develop that asset, it will be more in demand. Though I guess by that metric an actual newsletter list would also be valuable, but those are harder to build in the earlier days as you don't have the natural 'traction' you can get from Reddit or similar where their algorithms and recommendation engines can help power your audience building. Great food for thought...thank you!
Jul 5
in
Wordpress or static generator ?
Hey there, I want to try to build a website from scratch - for experiment SEO more deeply and also to try to flip it in future if everything goes well. I'm a coder, I can build it at a glance with Gohugo (a static website generator), but I'm wondering if it's the best choice regarding my goals. Any hint ?
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New comment Jul 9
0 likes • Jul 8
Any decent alternatives to WP for the non technical builder?
1 like • Jul 8
Thanks all!!
Jun 24
in
Profit Multiples on Content Sites fell to 2.7x profit in H2 2023
New Flippa Data Insights shows how content sites peaked in H1 2022 at 3.2x annual profit and has fallen since. With all the latest google updates and AI developments, I wonder if they will get to < 2x by this year's end?
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New comment Jun 28
7 likes • Jun 24
I wonder that too @Richard Patey . Especially as I'm embarking on a new venture that includes multiple digital touchpoints as the the assets - I'm de-emphasizing the 'content site' part of the equation and starting a Substack instead (at least for now that could change as the business evolves!). Of course that will be supplemented by a YT channel, Podcast, and social assets. But when I looked to the website/content side of things I don't feel incentivized to invest in that asset as part of the business. Times have changed!
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