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Idea Lab for Entrepreneurs

Public • 42 • $97/m

2 contributions to Idea Lab for Entrepreneurs
Procrastinating???
Good morning everyone! Ever had a deadline looming, knowing you should get started, but instead you find yourself doing anything but that important task? Despite that little voice inside nudging you to begin and the growing anxiety, procrastination often takes over. You're not alone—humans have been wrestling with procrastination for ages. Even Socrates wondered why we act against our better judgment. So, what's really going on here? Procrastination is more about emotions than laziness. It's a tug-of-war between two parts of our brain: the limbic system (our ancient, automatic-response side) and the prefrontal cortex (the newer, planning and decision-making side). That's why simply telling ourselves to "just do it" doesn't always work—we're up against deep-rooted emotional responses. Instead of beating ourselves up, what if we listened to what procrastination is trying to tell us? It's often a sign that something about the task is causing inner friction. Let me introduce you to the DUST model, created by Graham Allcott. It stands for Difficult, Unclear, Scary, and Tedious—the four common reasons we put things off. 1. Difficult: The task feels too hard. Maybe we lack confidence or skills. Solution: Break it down or start earlier in the process. Perhaps take a quick course or ask for help—but be careful not to get stuck in endless preparation. 2. Unclear: We're not sure what needs to be done. Vague tasks lead to procrastination. Solution: Define the task more clearly. Instead of "work on project," try "outline the first three sections of the report by Tuesday." 3. Scary: Fear of failure (or even success) can freeze us. Big goals are exciting but intimidating. Solution: Create accountability. Share your deadline with someone or set up a system where others are expecting your work. 4. Tedious: Let's face it, some tasks are just boring. Solution: Make it more enjoyable. Listen to your favorite music, turn it into a game, or promise yourself a reward when you're done.
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New comment 2d ago
2 likes • 6d
Love the DUST model. Helps me figure out what's really going on instead of beating myself up. Thanks, STK!
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New comment 1d ago
4 likes • 24d
@Suzanne Taylor-King Thank you for inviting me to join your community. I can't wait to see where this journey leads all of us!
7 likes • 24d
Hi @Nagur Basha and @Brian Campbell! I also am involved in marketing. I'm a StoryBrand Certified Guide and have a desire to help small business owners and solopreneurs feel empowered to make their marketing decisions with confidence. Can't wait to get to know you both better!
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@susie-taylor-8704
Solopreneurs and small business owners can feel overwhelmed when it comes to marketing their business. I help them take the mystery out of marketing.

Active 10h ago
Joined Sep 23, 2024
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