#Step 2: Creating Your BIG IDEA. (Most Important) @Josh Forti Market: Parents Current things: Everyone is teaching virtual assistance How do you view/do things differently: VA is a generic and saturated market so I help my students see that they already have the skills needed to niche down right away so they can quickly become the go-to in their market and charge more because they are valued as business owners and not treated like employees, which many virtual assistants are.