I’ve just completed the transformation post for IG. My biggest takeaway: I’ve come extremely far and it’s about dang time I give myself credit for all the hard work I’ve put in to becoming who I am.

While it might make me sound like a psycho, The truth is, I’m one of those people. Hear me out for just a second, ok? When I say I “lie” to clients, I don’t mean promising them a billion dollars and then delivering nothing. Instead, I lie in the correct (and ethical) way. Here’s what that looks like: The client asks for 5 emails, I send them 8. I say the copy will be done by the end of the week, But then send the completed Google doc early by Friday at the latest. Technically, I’m still lying… But in a good way. So when I say I “lie” to my clients, It means I overdeliver like a crazy person on drugs. You might be thinking… “Great, more work for the same pay. ” But you’ve got it all backward. Overdelivering is about strategy. You create a reputation, Clients start talking about you in their circles, Referrals come pouring in, And one client get more and more.

- Email marketing is the highest ROI form of digital marketing - It can sell to 10 people as easy as it can sell to 10 million - Highly personalized yet scalable - No algorithmes, just inboxes Email marketing is like the swiss army knife of digital marketing, versatile, direct and effective, It's not just selling, its building relations While social media shouts from the rooftops, email sits down with you for a coffee, and in today’s fast-paced digital world, that personal touch makes all the difference

I’m excited to see what the next 14(ish) days bring. Recently, it was decided that I need to side step from my initial offering focus so that I can build it out and get better engagement, but side step into what I already excel at to generate an income at the same time. This quote “WE ARE NOT THE HIGHEST VERSION OF OURSELVES WHICH WE CAN IMAGINE BUT RATHER WE ARE THE LOWEST VERSION OF OURSELVES WHICH WE CAN ACCEPT.” - Sam Ovens This struck me deeply. I have found many times that I will accept a low bar to reduce friction or the possibility of failure. But, recently I have found the gumption to push past my fears and press forward. Let’s go!

I am still kind of pinching myself that I somehow went from half a million dollars in debt to a half million dollars in profit annually... with this system. Check it out