Hello all! A lot of you have expressed interest in participating in my course research. If you've missed the post, but are interested in helping me build the best E-commerce Finance course, you can take this 7-question survey. Here's the link: https://docs.google.com/forms/d/e/1FAIpQLSdIVRPz5udQ08BDxra_mMiMiJJFo30lgCEpbHeH1ZtG1Uwb9g/viewform?usp=sf_link Your feedback is worth a ton of gold 🪙 Looking forward to your ideas!

As a “small” DTC business in the 100K - 500K monthly revenue range relying on paid advertising. What are key metrics/financials to track as a founder besides the triple whale dashboard? For example, a cash flow forecast. And how often should you look at these metrics and how to act based on this information?