“I want money now”. Understand that you’ll get money more quickly if you focus on the work rather than the cash.

Copywriting is a huge mystery that you’ll NEVER solve... … … …IF, you don’t know how to write and sell an email for $300 EACH. ;) So if you aren’t pumping out email sequences for thousands of dollars, Then you’ll probably want to learn the C.O.M.P.I.L.E. email framework. It’s my exact framework to break down a client’s messaging, style, and voice… …and turn it into top-dollar copy. (Plus, using this framework does copywriting research FOR YOU.) You can watch the C.O.M.P.I.L.E. breakdown by clicking here. But promise you won’t start stealing my clients with it, okay? :) Your #1 fan, 4D.

👉 Question: From @raunak_writer - "What Is The Difference Between These Forms Of Copy? 1. Facebook Ad Copy (caption) 2. Facebook Ad Script 3. VSL 4. Sales letter (that long text in a sales page) *I am not talking about their purpose, goal and all. I am talking about the difference in deliverables."* 👉 Answer: 1. Facebook ad copy (caption). This is just called the headline and description. Best to keep your headline around 40-50 characters typically, and 80-90 for description. But as always, the copy is just as long as it needs to be. 2. Facebook ad script. Do you mean the video script or the ad copy? Look up "elements of a facebook ad" because I believe you're confused. If you mean video script, then make a bunch of hooks that each flow into one body, and do that for each script. If you mean ad copy, it's similar in a sense to an email body (but of course different). 3. VSL. Similar to a video script, you can make multiple "leads" (first 30-120 seconds of the video) that all flow into a body, and use the best performing ones. But to keep it simple, all you have to do is write a hook, lead, body, CTA script for a VSL, which is a long-form piece of copy that someone will speak and record. 4. Text sales letter. Same thing as a VSL but in text, not video. I also go super deep on all these topics with daily calls and hundreds of lessons in the private community. If you want to learn more about that, DM me "COPY" and I'll help you out.

Most people don’t have business problems. They have personal problems that manifest themselves in their business. Fix yourself to fix your business.

If you flip a coin five times and it lands on heads every time, Does that mean it’s destined to stay that way forever? No. Just take that same coin and flip it ten thousand times. Now, the results will probably be with 50/50. Did you change the coin? No. You just did more. The more action you take, the more accurate your results.