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Sell More Online

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4 contributions to Sell More Online
Google Tag Manager outsourcing?
Hey folks, I have a client asking me about setting up Google Tag Manager to better track her ads. I am trying to learn this as fast as I can but I am not sure I am ready to take it on myself. Does anyone have any outsourcing solutions for this kind of work? Thank you in advance! Will
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Markups and Margins on Outsourced Work
I am trying to work out pricing for my various SEO and website packages. I would like to have relatively clearly defined packages ready when I am talking to clients. If you outsource a piece of work entirely (e.g. website) how much do you mark it up? I totally get targeting a 60% margin for work done in-house. But marking up outsourced work that much — the prices start to feel premium. So, for example, we design and build premium custom websites in-house that we sell starting at $5900 for a 7-page site including 5000 words of content. I can outsource a 7-page website with 5000 words of content for $3250. I think it is likely to be a nice site but our premium sites are really great. To get a 60% margin, I would need to sell the outsourced site with content at $8200 — much higher than our in-house premium sites. So (at least) one of a few things is wrong here, either - we are currently underpricing our premium sites at $5900 - my cost to outsource client sites (with this vendor) is too high - I shouldn't expect a 60% margin reselling websites - I am underestimating the price tolerance of these niche markets I expect it is a combination of a few of these but I would love to hear your thoughts. William
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New comment Feb 7
2 likes • Feb 7
@Divine Asuquo I totally get the idea of market testing. Just started cold calling this past week. Calls have been going much better than I anticipated, but no closes yet. Definitely see myself moving conservatively wanting to land a deal. Will take this under advisement though. I am all for getting out of my comfort zone.
1 like • Feb 7
@Divine Asuquo no, but I would love to if you know of any.
How much research do you do before calling?
I am just starting out with my prospecting and I allocated an hour today to start cold-calling. I am planning to offer free on-page as a lead magnet. I ran a Google search for a particular niche in a nearby city with a population of about 165K. I counted down about 20 results and started looking at potential prospects. I brought up the first prospect's website and checked how bad their on-page was. It was terrible. Then I confirmed the CMS platform and how difficult it would be to do free on-page to improve their ranking. They have an Agility site so I had to confirm if that was something I could figure out without hiring someone. I wasn't sure so I moved to the next. Then, I found myself looking at alternate keywords. Were the keywords I had searched for the most natural for this niche? By this time, the hour was up and I hadn't made a single call and had to take my next meeting. Am I doing too much research before I call? Or do I just need to allocate time to research a niche before I start those calls? Thanks so much. I would love to hear your thoughts!
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New comment Feb 7
1 like • Feb 7
@Evan Seech this is a great tool, Evan. I have been using SERanking to get my prospects from organic search, but I didn't have a tool to get GBP listings until now. Thank you for sharing!
Welcome! Introduce Yourself Below! 👇
Welcome everyone! I am pumped to bring as many value to your business as humanly possible! My goal is to share every bit of knowledge I gain in SEO, Marketing, and Sales as well as pull in top experts in each industry to speak and share their unique knowledge. Here you’ll learn how to literally 10x+ your respective business using SEO and other lead generation systems. Together we will help each other build the best businesses on the face of the planet in every industry! First, please introduce yourself below and answer these few questions in the comments! 👇 1. Where are you from? 2. What business do you own? (Industry & Business Name) 3. What do you feel is holding you back from the success you want in your business right now? 4. What is your goals for the next 12 months? Once you share your intro, say hello to one or two people in the comments! Let's grow together!
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New comment Feb 20
Welcome! Introduce Yourself Below! 👇
3 likes • Jan 26
1. Where are you from? Toronto, Canada. Originally from Niagara Falls, Canada. 2. What business do you own? Web design and SEO marketing company, bringing you more leads and helping you convert them. 3. What do you feel is holding you back from the success you want in your business right now? New ground. I have a lot to learn about how to sell to new target markets — but I am always excited about learning and motivated to help businesses grow. 4. What are your goals for the next 12 months? To build a solid roster of SEO clients with a target of $20K in monthly SEO billings by mid year. Ask me again in 6 months! Very honoured to be invited to this community and looking forward to contributing. If I can be of service, let me know!
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William Munroe
2
7points to level up
@william-munroe-6861
I run a trust-based marketing and web design agency that will bring you leads and help convert them!

Active 6d ago
Joined Jan 26, 2024
Toronto
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