Investing in ads is the fastest way to scale. Great decision. The goal should always be to "Stop the Scroll" with your video ad. Here are the preliminary 3-steps that I use with my 7 & 8 Figure clients: 1) What "assets" do you have? Props, kids, pets, costumes I will get into how you would use these but for now, pick one per video you are going to shoot. 2) From a scale of 1 - 10 with 1 being super conservative and 10 being "up for anything" what would you rank yourself. 3) Come up with 10 hooks per video you are going to shoot. I will show you where and how to research but understand these are the key to success Every time we get on a call, I will ask you these questions. You are paying to get in front of people and initiate action so let's make sure you have the best chance of success. See some examples below. With respect to Viral Videos.... The goal should always be to create the best, most engaging content possible when posting reels to TikTok, Instagram or YouTube Shorts. This will require more effort however the results over time will be 10x - 100x more valuable. Here are the steps that we follow when working with clients: 1) What type of video do you want to create: Selfie Style (*recommend*) Staged Street Interview Fake Podcast (*recommend*) Acting w/ Scenes 2) Research 3- 5 content creators in your niche preferably on TikTok or Instagram. Copy / paste their top 5 most viral videos and keep in excel or google drive for reference. 3) Transcribe their videos yourself or hiring a VA or the following software -- TBD. 4) Do NOT try to recreate the wheel. Use their script with slight modifications and record. This is work but can also be the most rewarding when you see 10K, 50K, 100k 500k, 1M views. I will get into more details in further posts.