SEO Foundations
In this module, you will learn the fundamentals of SEO, including how search engines work and the importance of keyword research. You will learn about the different types of SEO and the core elements that impact search rankings, providing a solid foundation to build your SEO knowledge and skills.
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SEO Strategy
This module focuses on developing a strategic approach to SEO that aligns with your business goals. You will explore competitive analysis, setting SEO objectives, and measuring SEO success, equipping you with the tools to create an effective and goal-oriented SEO strategy.
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Technical SEO
Dive into the technical aspects of SEO in this module, covering essential topics such as site architecture, crawlability, indexability, and page speed. You will also learn how to use AI tools ensuring your website is optimised for search engine crawling and indexing.
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On-Page SEO
Master the critical on-page elements, including title tags, meta descriptions, and internal linking, in this comprehensive module. Discover how AI can optimise your on-page content for better search performance, helping you to improve the visibility and relevance of your website's pages.
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Content Marketing
Create engaging and SEO-friendly content using AI-powered content generation tools in this module. You will understand the role of content in attracting and retaining your target audience, learning techniques to produce high-quality content that drives traffic and conversions.
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Authority Building
Learn advanced link-building techniques such as guest posting, broken link building, and digital PR in this module. You will also utilise AI to identify link opportunities and automate outreach processes, strengthening your website's authority and improving its search engine rankings.
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