❗Killer Value Proposition: Put your offer in a precise and persuasive value proposition.
Answer these questions:
- What's in it for me?
- Why this brand?
- What's the benefit?
DON'T forget it's all about the customer and his needs. Nobody cares about what do you think & feel.
❗Irresistible Offer: Your offer has to be a no-brainer. People should feel dump saying "no" to it.
How To:
- Create insane perceived value
- Give a guarantee
- Make it a no-brainer
DISCOUNTS are not an offer. They just decrease the perceived value
THINK about it while building the product page. The Keyword here is "THINK". If you just copy & paste, there you have your answer why you are failing