Module 1: Industry Fundamentals
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Module 1: Industry Fundamentals
Learning Objectives: Define the automotive aftermarket and its key segments Understand the size and growth potential of the aftermarket Identify major players and trends shaping the industry
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Module 2: Building Your Brand
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Module 2: Building Your Brand
Define brand identity and its components Develop a strong brand positioning statement Create a visually appealing brand identity
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Module 3: Marketing and Sales
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Module 3: Marketing and Sales
Marketing and Sales
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Module 4: Operational Excellence
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Module 4: Operational Excellence
Operational Excellence
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Module 5: Financial Management
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Module 5: Financial Management
Develop a comprehensive business plan Set financial goals and objectives Conduct market research and analysis
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Module 6: Advanced Topics
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Module 6: Advanced Topics
Identify growth strategies for the business Develop a scaling plan Manage challenges associated with growth
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