Optimize Your Instagram Highlights – Here’s How!

If you haven’t started using Instagram Highlights, or if they’re looking a bit crowded, here’s a tip: limit them to 5!!

For those without a professional website, your Highlights can work LIKE one – showcasing the essentials about your brand and services. Here are some ideas for your highlights to make it easy for new clients to get the full picture:

➡️ SERVICES:

Showcase all your main offerings, from skincare treatments to injectables, so new clients know exactly what you do.

➡️ ABOUT ME:

Share your journey and background to help clients connect with the person behind the business.

➡️ BEFORE & AFTERS:

Highlight your work and show potential clients what they can achieve with your treatments.

➡️ REVIEWS:

Collect client testimonials here so visitors can see your positive impact firsthand.

➡️ BOOKING:

Make it easy for clients to book with you directly through your Highlights.

➡️ PROMOTIONS:

Share current specials, seasonal offers, or exclusive discounts to keep clients engaged.

➡️ AFTERCARE:

Provide essential tips and recommendations for after-treatment care to show your dedication to client experience.

➡️ TEAM:

If you have a team, introduce them here so clients feel familiar with everyone they may meet.

➡️ BEHIND THE SCENES:

Give a sneak peek into your day-to-day, showing the authentic, relatable side of your business.

➡️ EVENTS:

Highlight past or upcoming events, so clients know about the experiences you’re creating.

If you already have a website, think of Highlights as a way to echo your brand’s core pages in a more interactive way. Pick your top 5, keep them current, and let Highlights work as your mini-website on Instagram! 💼✨

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