If you haven’t started using Instagram Highlights, or if they’re looking a bit crowded, here’s a tip: limit them to 5!! For those without a professional website, your Highlights can work LIKE one – showcasing the essentials about your brand and services. Here are some ideas for your highlights to make it easy for new clients to get the full picture: ➡️ SERVICES: Showcase all your main offerings, from skincare treatments to injectables, so new clients know exactly what you do. ➡️ ABOUT ME: Share your journey and background to help clients connect with the person behind the business. ➡️ BEFORE & AFTERS: Highlight your work and show potential clients what they can achieve with your treatments. ➡️ REVIEWS: Collect client testimonials here so visitors can see your positive impact firsthand. ➡️ BOOKING: Make it easy for clients to book with you directly through your Highlights. ➡️ PROMOTIONS: Share current specials, seasonal offers, or exclusive discounts to keep clients engaged. ➡️ AFTERCARE: Provide essential tips and recommendations for after-treatment care to show your dedication to client experience. ➡️ TEAM: If you have a team, introduce them here so clients feel familiar with everyone they may meet. ➡️ BEHIND THE SCENES: Give a sneak peek into your day-to-day, showing the authentic, relatable side of your business. ➡️ EVENTS: Highlight past or upcoming events, so clients know about the experiences you’re creating. If you already have a website, think of Highlights as a way to echo your brand’s core pages in a more interactive way. Pick your top 5, keep them current, and let Highlights work as your mini-website on Instagram! 💼✨

💬 I’ve been thinking about sharing content ideas for Botox Day - what do you think? Would that be helpful to you? Let me know your thoughts in the comments!

Hello Ladies, this document outlines a simple upsell strategy for clients who booked with you an inital treament/low-ticket service: https://docs.google.com/document/d/1ftPjJp_r7J0z8TgZQ-E7HmyjU8T-YWuphpjQImEYTuc/edit?usp=sharing Let me know if this helps or if you have additional ideas/thoughts/questions. 🙂 Looking forward to your feedback.