Hey guys, hope everyone is enjoying their Friday so far! Need to reiterate the importance of Alex Hormozi's podcast, specifically episode 732 - 13 Years of Marketing Advice in 85 Minutes. As an entrepreneur that is 2-3 weeks from starting service, the situational awareness of how important items that don't seem inherently vital, such as the headings and call to actions you deploy on your landing pages and advertisements, the research in the top ads within your niche via the various databases for the platforms you're advertising on, and a host of other topics were reviewed in an easy to digest format. Would highly recommend giving it a listen if you've got time. I took care of the lawn while I did, good workout track or drive home. https://open.spotify.com/episode/1r0TnaTu9nKo2uWdTZDaNp?si=fec5bd1588e44093