There's been quite a bit of talk about the model of a Skool-literate creator finding a mega popular influencer to hook up with.
The idea is that the influencer sends the traffic and the Skooler builds and runs the community.
For a few days now, I'd been wondering what the financial split would be.
50/50?
70/30 in the influencer's favour?
During Friday's launch of The Skool Games for March, Alex Hormozi had some wisdom to impart on this very topic, as if having read my mind.
He said (and I'm paraphrasing) that it's better to give an influencer 90% of the takings if they're good, than give them only 10% if they're not so good.
There's no point being greedy with a small pie, was the fundamental point Alex was making.
He also added that if the influencer's on a high percentage, they'll be more incentivised to push the community.
Wisdom, for sure!
Am attaching the YouTube archive of the whole launch.
I also liked what Sam Ovens said about almost crowdsourcing a course in your community, even though I don't yet fully understand how that would work.
Although I guess I'm already planning to do something similar, by offering free community review videos to members here, provided they're game for the video to be archived in the Classroom for everyone to watch and potentially learn from.
Let me know if you have a community and would like to take me up on that offer. See the Classroom for more details.
What was the strongest takeaway from the launch for you?
And how do you feel about The Skool Games? To what extent does it drive you to want to start a community, if you haven't already?