3 things I learned after making $10k+ with Skool DM's

I slept on this feature for TOO LONG. (skip to the bottom for some bonus action steps)

After bringing in a couple grand in the final hours of the skool games, I realized there were a few key secrets to convert free members to paid members via the DM feature:

Start conversations with the auto dm by asking a "pre-answered" question 💌

This means you ask a this-or-that question where the member doesn't have to do a lot of thinking to answer. Keep this question short and relevant.

Example: "Have you ever done copywriting before, or are you new to the industry?"

2. Use DM's to promote your calls as "value ads" and make sales live 📞

Design your sales call scripts to add genuine value to your prospects, so when you promote a "strategy call" it's genuinely giving them a strategy. Solve a real problem for your members.
Then use short DM's to promote these calls as the solution to helping the member achieve a goal

3. Customize DM's 😎

Don't just copy paste a dm to everyone in your group. The body of a promotional dm can stay the same but at the very least customize the name, using either an automation or manually

Good copy should speak to the desires of your audience even when you're pitching

Now, based on results I've seen with my top clients, and my own community, these are a couple bonus rules I follow: