Don’t Make This Mistake (Coaching Instead of Community 🙈)

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What I'm about to share has cost me quite a bit of stress, and most people still get it wrong to this day—especially when they come from the coaching world and try to build a community here.

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𝗙𝗶𝗿𝘀𝘁 - 𝗮 𝗥𝗼𝘂𝗴𝗵 𝗘𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻:

𝙈𝙚𝙢𝙗𝙚𝙧𝙨𝙝𝙞𝙥 𝘼𝙧𝙚𝙖

Many are familiar with this. It’s an area where you gain access to watch various videos and courses. Nowadays, some platforms allow group interaction where members can exchange ideas. However, the main focus is on watching videos and learning from the person who created them.

𝘾𝙤𝙖𝙘𝙝𝙞𝙣𝙜

You have a person you learn from, who gives you tips and guides you toward your goals. In many cases, this could also be a trainer who works with you (like a personal trainer).

𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮

You join a network of many people who all have the same goal. You exchange ideas and team up with a few to perhaps even collaborate or learn from one another.

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Now, some coaches come to this platform and try to use the community like a membership area or even as a coaching platform.

I want to make the difference clear with the following metaphor:

Let’s say you want to become a better “boxer.” You have several options:

1️⃣ You regularly attend events where boxing trainers and pro boxers give talks, which you watch and take notes on (Membership Area).

2️⃣ You find a coach who trains you regularly and helps you improve (Coaching).

3️⃣ You join a boxing club, where you regularly train with others under the guidance of a trainer (Community).

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In all three examples, there is some sort of “expert” involved. But the level of involvement varies in each case.

If you ask me which method is the best, it obviously depends on the type of person you are and your budget.

𝘽𝙪𝙩 𝙄’𝙙 𝙖𝙧𝙜𝙪𝙚 𝙩𝙝𝙖𝙩 𝙟𝙤𝙞𝙣𝙞𝙣𝙜 𝙩𝙝𝙚 𝙗𝙤𝙭𝙞𝙣𝙜 𝙘𝙡𝙪𝙗 𝙢𝙞𝙜𝙝𝙩 𝙗𝙚 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙛𝙪𝙣 𝙖𝙣𝙙 𝙛𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡𝙡𝙮 𝙖𝙘𝙘𝙚𝙨𝙨𝙞𝙗𝙡𝙚.

That’s why I’ve decided to dedicate my future to the topic of communities.

Memberships and Member Areas, as well as purely video-based courses, are personally on the decline for me and will soon be unnecessary. Personal coaching is still interesting, but it’s much more expensive and is purely an exchange of time for money. Still, it’s a valid option.

𝙈𝙞𝙨𝙩𝙖𝙠𝙚

When building a community, focus on the "club principle."

If you want to coach, do it outside the club.
If you want to sell courses, do it outside the club.

If you follow this advice and apply this tips, you'll be able to build something that genuinely impacts your target audience and makes you great money.

Did the comparison make sense?

What do you think?

It’s really just a metaphor, but I hope it helped bring some clarity.

Best regards, Calvin 🫡

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