How niched down is your skool offer?!

Sarah Hankins

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Oct 14 (edited) in Product Feedback

👇🏻 How are you feeling about your offer and do you know your ideal client to a T?

One of the key pushbacks I see is that we want to help as many people as possible, right?

I was there myself 6 mos ago… trust me, it’s not doing you a favor.

For example, you want to help as many people become healthy and fit as possible.

Great.

However, that’s not going to call out specific people, you will get a wide range of peeps in your space, all with varying wants and desires.

Then in attempt to make the most of your time, cause you only have a specific amount each day, you have to water down your message to appeal to a broad audience, which then gives them mediocre results which isn’t what you or they want at all.

If you get uber specific on who it is you are going after, and specific on what your offer to them is and the results they get, you will be able to easily write your copy and content around their desire, the pain points they get to do without, which then gets them better results and they tell their friends.

Examples of more niched down offers and ideal clients:

We help busy moms get a flat tummy without expensive meal plans or going to the gym.

Tired of feeling drab and flab? As a busy professional, lose the beer gut in 60 days while you increase your energy to close more sales!

Want to feel like your 30 again? Increase your bone mass and muscle strength with easy to implement workouts designed to keep you feeling great even into your 60’s.

Goal is to ditch the jargon, you want a 5th grader to be able to read and understand what your offer is and who it’s for, don’t fluff it up with words that aren’t imperative to your offer… peeps can tell when it’s just filler 😉

Make it simple and to the point while adding a bit of your flair, how would you tell someone about it in real life conversation?

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