2d ago in Strategy
Pivot or push?
What an annoying spot to be.
I have a community of 200+ couples centered around unique date ideas. These are couples wanting to have more fun together.
Jumping on calls with these members and asking entrance questions, these members have 2 things in common:
1.) they want more MEANINGFUL ways to spend time together
2.) some want to grow closer
So quickly recapping
1.) I can EASILY get members in my free
2.) they LOVE the community
3.) they have a problem I’ve identified.
However now we get to the issue…
I can’t monetize.
I tried a high ticket coaching and was met with disgust on all calls, and I even offered it for free..
I tried a community TEACHING how to create goals (this is absolutely the answer to their problems). No sales
And now I’m at my favorite solution, which people LOVE when it’s free but now that it’s $5 no one will buy (it’s a game. A game to complete real life goals together and earn rewards basically)
In all cases - it IS the solution to their problems.
With this info, I stand not knowing which direction to walk
1.) does my about page SUCK? I followed all advise on Skool. VSL, preaching BENEFIT over FEATURE, it’s been peer edited.
2.) do I somehow find a different way to monetize…? I feel like I’m exhausting all avenues and I don’t know how to find new ones.
3.) when do I say that this just isn’t the best way to monetize? I know Hormozi and ovens says ANYthing can be monetized here so I don’t want to give up… but is there a point you just need to pivot?
So stuck rn.
I’m going to keep pushing and doing SOMETHING, but dang.
7
15 comments
Chase Taake
6
Pivot or push?
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