311. Podcast Skool Coming Soon.
How I Scaled a Podcast in Under an Hour a Week (And You Can Too) --- Four years ago, I was a 19-year-old with a story to tell and a camcorder borrowed from my dad. The idea? Share what it was like to build a business as a teenager. The setup? My living room. The vibe? Chaotic. My hands were twitching. Eye contact? Nonexistent. I stumbled over words and forgot my own thoughts mid-sentence. Frankly, I sucked. But I kept showing up. Why? Because sharing my story felt good—and, unexpectedly, people began listening. They liked how I thought, they said. It was a compliment I never anticipated, and I craved more. So, based on the idea that “we are the average of the five people we spend the most time with,” I decided I’d be that person for my audience. I released an episode weekly, pulling in incredible conversations with interesting guests. If my audience wanted to “overhear” higher-level conversations, my show was their coffee shop, one episode at a time. Fast-forward: Enter the pandemic. Suddenly, virtual meetings were my norm for B2B lead generation. I was connecting with top-tier CEOs four times a day. We exchanged value, discussed big ideas, and built genuine connections. Then it hit me: Why not share these conversations? Cue the “virtual episode” pivot—a game-changer that allowed me to keep The Weekly Profit true to its name. Today, I release 52 episodes a year, spending less than 100 hours in production. Here’s how you can do it too: --- 1. Start Simple. Don’t wait for perfect. Use what you have. I began with a camcorder in a cluttered living room. You need a good mic, a space to talk, and, most importantly, something worth saying. 2. Batch Your Content. A podcast release schedule doesn’t have to run your life. You only need one episode a week. I fly to a city, record two episodes on Friday, two more on Saturday, then return home. Four episodes—done. That’s a month of content in one weekend. 3. Leverage Virtual Meetings. Have virtual coffee chats? Record them (with permission, of course). If the conversation adds value, slap on a title based on its main theme and release it. You’d be surprised at the gems hidden in everyday meetings.