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Welcome to Contractor Marketing Mastery! We're thrilled to have you join our community of dedicated contractors taking charge of their marketing. This module is designed to help you get acquainted with our Skool group, understand how to navigate the platform, and make the most of the resources and support available to you.
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Intro To Marketing For Contractors
An easy-to-understand overview of basic marketing concepts tailored for contractors.
Key Topics:
• What is marketing and why it matters for your construction business.
• Understanding the local market and your potential customers.
• The importance of having a marketing plan.
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Branding Blueprint
A strong brand is more than just a logo—it’s what makes your business recognizable, trustworthy, and the first choice for your ideal clients. In this module, we’ll walk through the essentials of creating a brand that sticks, from defining your message to nailing down your visual identity. Learn how to make your business stand out, connect emotionally with customers, and leave a lasting impression.
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Unlock at Level 1
Google Goldmine
Discover how to transform your Google Business Profile into a lead-generating powerhouse. We’ll cover every step to help you rank higher, stand out, and get found by more customers.
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Reputation Rockstar
Learn how to collect, manage, and leverage online reviews to build trust and drive new business. We’ll show you how a strong reputation can turn into more revenue.
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Website Wizardry
Get a behind-the-scenes look at what makes a contractor website effective—without needing to build it yourself. We’ll break down the key elements like design, structure, and content, so you know what to expect and what to ask for when working with web developers. This way, you’ll get a site that works hard for your business from day one.
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Unlock at Level 1
SEO Secrets Unlocked
Learn how to get your business to the top of search results and attract local customers with ease. This module breaks down SEO strategies you can implement without a headache leveraging AI powered software.
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Unlock at Level 2
Networking Nuggets
Unlock the secrets to building strong local partnerships that benefit your business. We’ll dive into practical networking tips to grow your reputation and create lasting connections.
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Unlock at Level 2
Social Media Made Simple
Master social media without the overwhelm. This session focuses on easy ways to connect with your audience, share engaging content, and grow your business online.
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Unlock at Level 2
Email Essentials
Discover how to build a powerful email list and keep customers engaged with your business. We’ll cover everything from crafting the perfect message to setting up automated follow-ups.
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Unlock at Level 2
Ads that Work
Paid ads for contractors aren’t the magic fix they’re often sold as—they’re the turbo boost, not the engine. In this module, we’ll show you how to use Facebook and Google ads strategically, as a way to amplify the success of the marketing systems you already have in place. Get the most out of ads by making them the final piece of your well-tuned marketing machine, not the first.
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Unlock at Level 2
The Follow-Up Formula
Most opportunities are lost due to poor follow-up. Learn simple strategies and tools for staying in touch with leads and clients without being pushy, so you can close more deals and maximize the value of every contact.
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Unlock at Level 2
The Referral Engine
Word-of-mouth is still one of the most powerful marketing tools. Learn how to set up systems that encourage referrals, keep your business top of mind, and turn satisfied customers into consistent promoters of your services.
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Unlock at Level 3
AI Advantage
Learn how to leverage AI tools to make your marketing smarter and more efficient. We’ll cover how contractors can use AI for content creation, email follow-ups, SEO optimization, and even social media management. This module will show you how to save time, reduce costs, and stay ahead of the competition by integrating AI into your marketing strategy.
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