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The Copy Upgrade 101 Course 🌌
The absolute basic building blocks to launch your mind into copywriting orbit 🌌. Project-based learning and implementation.
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The Knowledge Base
Find, document, and prove everything we know about creating content and converting copywriting.
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Book & Content Summaries
Summarizing and documenting relevant points from the great, recommended reading (AND VIDEOS) on copywriting, content, storytelling, and more.
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Educational Swipe File
The most detailed, educational swipe file online. More than swipes, breakdowns and data that teach you how something converted, how well, and to whom.
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Deep Research Made Simple
The key to all successful copy -- accurate research. Grasp firmly onto the who, what, when, where, and how of your market.
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Private Course
Level 1 — The Copy Upgrade 101
Time to Upgrade Your Copy to Level 1! Deeply explore The Interest Framework, Top 12 Variables of Copywriting, and Metrics That Matter!
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Private Course
The Copy Upgrade 101 — Level 2
Discover the hardest part of copywriting—How to keep your work from getting ignored!
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Private Course
The Copy Upgrade 101 — Level 3
Unlock the "rabbit holes" of information that give you more ammunition than any other copywriter on the market.
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Private Course
The Copy Upgrade 101 — Level 4
Implementing testing structures which help you find "golden eggs".
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Studying Content
Just my little corner to explore viral content in-depth. Will eventually become it's own Knowledge Base.
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The First Client Process
Step-by-step process to getting your first client. From offer creation, to discovery call, to results, and to the next client.
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Campaign Strategy
A collection of birds-eye-view, overall campaign strategies.
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